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Blended Rate

Blended rate is a pricing method used by AWS in consolidated billing where the total cost of a service, such as EC2 or S3, is averaged across all linked accounts in an AWS Organization.

AWS bills can be confusing, especially when the numbers don’t seem to add up. A key reason for the confusion is the blended rate—but what does that actually mean? We’ll explore how blended rates work, why they show up on your bill, and what they mean for understanding your AWS costs.

What Are Blended Rates in AWS?

Blended rates are a pricing method AWS uses to average the cost of usage across multiple linked accounts within an organization. Instead of showing the exact rate each account paid, AWS combines the usage and spreads the total cost evenly across all accounts.

You’ll typically see blended rates in Consolidated Billing, especially when accounts share discounts like Reserved Instances or Savings Plans. What’s “blended” isn’t just the rate — it’s also the usage. That means individual account-level costs aren’t shown separately, which can make detailed cost tracking more difficult.

Note: Each member account still sees their charges as unblended costs, but AWS applies consolidated billing benefits (like reservation sharing and tiered pricing) across the entire organization. This makes high-level cost views easier, but can obscure the true cost per account — especially when usage patterns vary.

How AWS Calculates Blended Rates

AWS blended rates are calculated by pooling usage, applying discounts at the organization level, and distributing costs back to each account using an averaged rate. Here’s how it works:

How the Blended Rate Is Applied

Pool usage across all accounts
Let’s say:
Account A uses 10,000 GB of Amazon S3
Account B uses 40,000 GB

Total org-wide usage = 50,000 GB

Apply volume discounts

AWS applies tiered pricing based on total usage. For example:

  • First 50 TB at $0.08/GB
  • Next 450 TB at $0.06/GB
  • After applying discounts, total cost = $3,500

Calculate the blended rate
$3,500 ÷ 50,000 GB = $0.07/GB

Distribute costs back to accounts proportionally
Account A pays: 10,000 × $0.07 = $700
Account B pays: 40,000 × $0.07 = $2,800

Even though Account B used more and benefited more from discounts, both accounts see the same blended rate.

How Blended Rates Work for Amazon EC2

Let’s say your organization has two member accounts using Amazon EC2:

  • Account A (Reserved Instance user): 1,000 hours
  • Account B (On-Demand user): 500 hours
  • Total usage: 1,500 hours

Raw Costs Before Blending

  • Account A uses Reserved Instances (RIs), which are prepaid — so its direct usage cost is $0.00
  • Account B uses On-Demand Instances, charged at $0.024/hour
    500 × $0.024 = $12.00
  • Total EC2 cost for the organization: $12.00

Calculating the Blended Rate

  • AWS takes the total cost ($12.00) and divides it by total usage (1,500 hours):
    $12.00 ÷ 1,500 = $0.008/hour
  • This becomes the blended rate for EC2 usage across both accounts.

Allocating Costs Using the Blended Rate

  • Account A: 1,000 × $0.008 = $8.00
  • Account B: 500 × $0.008 = $4.00

Even though Account A used prepaid Reserved Instances (which show $0.00 in unblended costs), it still receives a portion of the total cost under the blended rate model. This ensures that costs are averaged across all usage — regardless of whether they were discounted or not.

Where You See Blended Rates

Blended rates appear in several areas of AWS cost reporting, depending on your settings and tools:

AWS Cost and Usage Reports (CUR)

By default, CUR displays blended rates for usage and cost columns.

  • To view unblended or amortized rates instead, you must enable them when configuring your CUR delivery.
  • AWS refers to this as choosing different “cost types” in CUR exports.

AWS Billing Console

The AWS Billing Dashboard may show either blended or unblended rates depending on the report view:

  • In the Bills section, you typically see unblended costs.
  • In Cost Explorer, you may see blended rates if you’re grouping by service or linked account.

Third-Party FinOps Tools

Many cloud cost management platforms let you toggle between blended and unblended views for better visibility.

  • This helps FinOps teams see both the simplified cost roll-up (blended) and the true per-account or per-resource costs (unblended).

Why Blended Rates Matter

Blended rates can be helpful — or misleading — depending on how you use them. Here's a look at the advantages and limitations.

Pros of Using Blended Rates

Simplifies billing across an organization
Instead of tracking individual rates, blended pricing gives a cleaner, averaged view of costs across all linked accounts.

Helpful for consolidated reports or when explaining costs to non-technical stakeholders.

Reflects shared savings across teams
Discounts from Reserved Instances or Savings Plans are blended into the total cost — which helps show the value of these savings at the org level.

Useful for high-level budgeting and forecasting
Finance and leadership teams can use blended rates for rough budget planning without needing detailed cost breakdowns.

Cons of Using Blended Rates

Can obscure actual usage and cost by account
Since everyone sees the same rate, it's hard to tell who used discounts or who actually spent more.

Complicates showback and chargeback models
If you’re trying to allocate cloud spend back to departments or teams, blended rates can make it hard to assign accurate costs.

Without adjustments, teams might get billed more or less than what they truly used.

May mislead teams about cost efficiency

A team using mostly On-Demand instances could appear more cost-efficient than one using Reserved Instances — just because of how costs are averaged.

This is why many FinOps teams prefer unblended or amortized costs when doing detailed cost analysis or optimization.

Conclusion

Blended rates make consolidated billing simpler, but they don’t tell the whole story. For teams that need accurate cloud cost analysis, chargeback, or accountability, it’s important to know when and how to switch between blended, unblended, and amortized views.

Understanding these differences allows organizations to manage cloud costs more fairly, transparently, and effectively — whether you're reporting to finance or optimizing workloads across teams.

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